A leading U.S. provider of sample preparation technologies, specializing in precision solutions for DNA shearing, RNA extraction, and streamlined workflows tailored for genomics and molecular diagnostics.
The company sought to expand its market presence in a highly competitive and fast-evolving landscape. Their focus was on increasing visibility and engagement in the European market and especially the UK while identifying and developing new opportunities.
Novoptim implemented a targeted strategy to generate leads in line with the client’s market. Marketing campaigns synchronized with key industry events like NPS and ELRIG, while inside sales drove conversions through consistent follow-up, passing highly qualified leads to territorial managers for relationship nurturing.
Over 6 months, Novoptim’s strategy yielded significant results, generating more than 5,000 leads, resulting in 550 marketing-qualified leads (MQLs) and 31 opportunities. These efforts led both to increased visibility and significant growth in the client’starget markets.
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