Back to all cases

Preparing the Go-To-Market strategy to launch a new human skin model

Client description

The company is a CRO developing human skin models for efficacy and toxicity testing.


The client wanted to evaluate the opportunity to launch a new model for screening and formulation testing and define the pricing strategy.


Novoptim interviewed experts from academia, chemical industry, cosmetic industry, medical esthetics, pharmaceuticals, and CROs. Aside from collecting and compiling primary data, the competitive landscape and market size were also factored in.


Novoptim mapped competition, specified user needs and designed a new offer with two configurations. Based on primary data and analysis, Novoptim recommended the pricing strategy
A number of respondents became clients after being introduced to the products by Novoptim.