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Designing and executing a marketing strategy to raise brand-awareness for single cell cloning equipment

Client description

Privately held, UK-based company manufacturing and selling cutting-edge equipment designed for single cell cloning.


The company had a good market penetration in UK and was market leader in US. Their expansion strategy relied on building a strong position in Europe, so they appointed Novoptim to manage the brand awareness and lead generation capability.


Novoptim developed a marketing plan targeting the personas working in cell line development in biopharma and cell&gene therapy. A marketing content and multi-channel nurture strategy was established and implemented through marketing automation


Novoptim managed a set of campaigns and built the sales pipeline in Europe. Over 900 qualified leads were generated over a period of 6 months through different channels.