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Breaking the European industry market for a protein characterization technology platform

Client description

German start-up company developing a new technoloogy platform to characterize protein interaction and measure affinity.


The company had successfully introduced the product to the academic market in Europe, but was not able to penetrate industry.


Novoptim implemented a Sales outsourcing program with 1 FTE covering Europe to promote the technology for drug discovery and screening applications in pharma and biotech companies.


In 15 months, Novoptim created the industry commercial pipeline and generated a revenue of €950.000 in sales.