A French company that specializes in high-precision microfluidic instruments, offering pressure-based flow control solutions for precise fluid manipulation in sectors like genetic analysis, diagnostics, and biological research
The company needed a marketing audit to assess its current strategies, identify gaps, and refine its approach. This involved evaluating communication channels, brand assessment, and outreach efforts to enhance visibility and engagement in its target market.
Novoptim conducted a comprehensive marketing audit, reviewing all existing content and analyzing key communication channels, including the website, social media, webinars, and conferences. A voice-of-customer (VOC) analysis, based on interviews with five clients, provided valuable insights into market perception. The audit also examined the competitive landscape, unique selling propositions (USPs), positioning, and competitor messaging to refine the company’s marketing strategy.
The audit provided a clear roadmap for enhancing the company’s marketing strategy. Three key personas were identified, allowing for more targeted messaging and engagement. Insights from the VOC analysis refined communication to better resonate with the audience, while the evaluation of channels highlighted areas for improvement. The competitive analysis clarified differentiation opportunities, enabling the company to optimize its positioning, strengthen brand visibility, and improve outreach efforts.
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