Market Compass
360° by Novoptim
Identify and prioritize growth opportunities in the European market, translating strategic insights into a clear action plan to refine market positioning and enhance business performance.
Our Approach
A structured 3-phase approach ensures strategic clarity and drives growth:
European Market Assessment
Understand the full picture through an in-depth review of market dynamics, customer behavior, competitive landscape, and emerging trends. External stakeholder input enriches the analysis and highlights actionable opportunities.
Marketing & Sales Optimization
Assess current outreach strategies, channel performance, sales cycle, and funnel progression. The goal: identify bottlenecks, strengthen alignment, and highlight areas for improvement that support sustainable growth.
Strategic Action Plan
Translate findings into a clear, prioritized roadmap aligned with business goals. The plan serves as a shared reference to guide decision-making, focus resources, and enhance commercial execution.
Inside the 360° Method
Each project begins with a thorough review of your commercial strategy and assets. We work closely with your teams to capture internal knowledge and complement it with insights from the European market landscape.
This process often helps clarify positioning and go-to-market strategy, aligning your teams around the right priorities, messaging, and focus areas. The result is a practical, actionable roadmap that supports strategic decisions and drives commercial success.
Deliverables:
- Executive Summary Report: Clear insights and strategic recommendations
- Defined Personas: Actionable profiles to strengthen targeting and messaging
- Strategic Roadmap: A focused plan aligned with your objectives and market context
Success Story
Strategic review of marketing and sales processes for a French health-tech institute specializing in antimicrobial Innovation
Client description
A French public-private health institute with over a decade of innovation in microbiology. The organization delivers tailored solutions to tackle antimicrobial resistance, support vaccine development, explore the microbiome, and enhance diagnostic technologies.
- Challenge
To meet ambitious growth goals for its antimicrobial programs, the institute needed to sharpen its value proposition, strengthen brand visibility, and better engage high-potential segments. The competitive landscape, shaped by CROs and biotech service providers, required a clearer positioning and more targeted commercial messaging.
- Insights
Novoptim conducted a Market Compass strategy project, combining internal and external stakeholder interviews, competitor analysis, and market segmentation. The initiative delivered a clear picture of market expectations, perception gaps, and positioning opportunities. The work also clarified key personas and outreach priorities to improve strategic alignment between scientific strengths and customer expectations.
- Outcome
- Refined market segmentation and prioritized high-value customer profiles
- Clearer positioning and updated messaging aligned with buyer needs
- Strategic roadmap delivered to guide commercial actions and brand visibility
- Set the foundation for a second-phase activation campaign, including an in-person roadshow in Germany
How we can help you
Kickstarter
Build a robust MQL pipeline with operational marketing and customized campaigns
Pipeline Builder
Convert MQLs into SQLs through personalized inside sales engagement strategies
Growth Accelerator
Drive revenue growth with advanced sales strategies and account management
À la carte
Boost brand awareness with flexible, customizable marketing activities tailored to your needs
The right team makes all the difference
Get to know the people who combine science, strategy and execution to help life science innovators thrive in Europe.
