Kickstarter
Lead Generation Engine by Novoptim
Lay the foundation for sales success with targeted marketing campaigns that generate qualified leads, build brand visibility, and fuel your sales pipeline.
Our Approach
A structured methodology to activate lead generation and deliver measurable early results:
Persona & Database Building
Define and build a high-quality database of prospects aligned with your target personas. We leverage Novoptim’s proprietary database and enrich it with targeted sourcing and automation to ensure high relevance and quality.
Tailored Marketing Campaigns
Design and execute personalized email campaigns to drive engagement. Each campaign is built around persona-based messaging, science-driven content, and lead nurturing workflows.
Lead Qualification & Scoring
Implement lead scoring mechanisms to qualify Marketing Qualified Leads (MQLs) and provide actionable insights to guide your sales team. Scoring is based on behavior, intent signals, and interaction with the campaigns.
Inside the Lead Generation Engine
Kickstarter is designed to deliver tangible early results while laying a strong marketing foundation for future growth.
We combine strategic planning with operational execution, from defining personas and building qualified databases to designing campaigns and scoring engaged leads. The result: a steady stream of high-quality Marketing Qualified Leads (MQLs), ready for sales engagement.
Our proprietary database and lead generation tools help surface the most relevant contacts, while campaign reporting provides full visibility on performance and next steps.
Deliverables:
- Qualified Prospect Database: Built around your key personas, enriched by Novoptim’s proprietary data
- Tailored Campaign Execution: Multi-wave marketing campaigns
- Engaged Leads: Marketing Qualified Leads (MQLs) scored & ready for sales engagement
- Campaign Performance Report: Insights & recommendations for continuous improvement
Success Story
Accelerating Lead Generation for a UK Biotech Innovator in Protein Analytics
Client description
A Cambridge-based biotech developing an automated instrument for at-line protein analysis. Their novel redox-based technology accelerates protein quantification to support biotherapeutic R&D.
- Challenge
To prepare for a broader European expansion, the company needed to build a scalable lead generation and qualification process in the UK. Objectives included generating Marketing Qualified Leads (MQLs), increasing brand visibility, and gathering strategic insights to guide go-to-market efforts.
- Insights
Novoptim deployed a Kickstarter program combining automated lead generation tools with handpicked outreach tailored to key personas. Campaigns were designed around the client’s scientific positioning, using persona-based content and lead scoring to identify high-potential opportunities and maximize campaign performance.
- Outcome
- 685 qualified leads generated in 5 months
- Stronger, opportunity-rich sales pipeline
- Strategic insights to support 2025 EU launch planning
How we can help you
Market Compass
Capture the European market with strategic insights and clear priorities, translated into a focused action plan
Pipeline Builder
Convert MQLs into SQLs through personalized inside sales engagement strategies
Growth Accelerator
Drive revenue growth with advanced sales strategies and account management
À la carte
Boost brand awareness with flexible, customizable marketing activities tailored to your needs
The people turning leads into traction
Our team blends science, strategy and execution to build real commercial momentum across Europe.
