Growth Accelerator
Revenue Engine by Novoptim
Maximize revenue growth with an integrated approach combining marketing, inside sales, and business development, from generating leads to closing deals.
Our Approach
A full-funnel methodology designed to generate, nurture, and convert opportunities into revenue:
Lead Generation & Qualification
Build and manage a qualified prospect pipeline through persona-based marketing campaigns and lead scoring. Inside sales efforts activate and engage these leads with tailored cadences, email, LinkedIn, and direct outreach, to transform MQLs into SQLs.
Business Development Engagement
Engage decision-makers with a personalized sales approach: adapt messaging and touchpoints to prospect maturity, needs, and account potential. Our team prepares meetings, drives discussions, and actively nurtures opportunities to move them toward deal conversion.
Deal Closing & Account Development
Lead structured sales execution to secure new contracts. Activities include objection handling, proposal follow-up, and account planning. We also help identify expansion paths with key accounts to maximize long-term revenue impact.
Inside the Revenue Engine
Growth Accelerator brings the resources, expertise, and structure needed to drive revenue growth, from generating leads to closing deals.
This offer integrates persona-driven marketing and inside sales efforts with a hands-on business development approach. From initial engagement to deal signature, every step is designed to move prospects down the pipeline and deliver commercial results.
Sales efforts are personalized and adaptive, ensuring each prospect is guided through the right journey based on their maturity and expectations. When SQLs are ready, our team drives closing efforts directly, securing new deals and developing long-term customer relationships.
Deliverables:
- Revenue-Ready Pipeline: Sales Qualified Leads (SQLs) enriched with full engagement history
- Meetings & Opportunities: Booked sales conversations with key decision-makers
- Deals Closed: Signed contracts or deal advancement support
- Account Development Plan: Strategy to nurture high-potential accounts
- Performance Report: Full visibility on pipeline health, conversion rates & revenue impact
Success Story
Driving EU Expansion for a US Regenerative Medicine Leader
Client description
A US-based nonprofit and global authority in regenerative medicine, with decades of experience in organ procurement and liver biology. They recently launched a life sciences division to supply high-quality human cells and tissues to research institutions and biotech companies.
- Challenge
To support their European market entry, the client needed to build a qualified pipeline, generate early revenue, and secure long-term partnerships, without an established local presence. Their goal was to accelerate deal conversion while aligning with internal growth strategies.
- Insights
Novoptim deployed a cross-functional team across marketing, inside sales, and sales execution. Together with the client’s leadership, we co-designed an adaptive go-to-market strategy and managed the full sales cycle, from lead qualification to closing. Sales processes were aligned with internal operations to enable consistency and scalability across the region.
- Outcome
- Built a strong and diverse commercial pipeline, including top 10 pharma companies, CROs, biotech firms and academic labs
- Deals closed and sales targets exceeded within the first year
- Established a long-term business development structure across Europe
- Achieved 114% compound annual growth rate over four years
How we can help you
Market Compass
Capture the European market with strategic insights and clear priorities, translated into a focused action plan
Kickstarter
Capture the European market with strategic insights and clear priorities, translated into a focused action plan
Pipeline Builder
Convert MQLs into SQLs through personalized inside sales engagement strategies
À la carte
Boost brand awareness with flexible, customizable marketing activities tailored to your needs
We’re not just a partner. We’re part of your team.
Get to know the people who work side by side with life science innovators to build momentum and deliver results.
