Marketing "à la Carte"
Brand Awareness Engine by Novoptim
Boost visibility, credibility, and engagement in your target markets with a flexible mix of science-driven strategic and operational marketing actions, fully tailored to your objectives in the European market.
Our Approach
A flexible, high-impact approach to raise brand visibility, engage your audience, and support your commercial goals in the European market. Each Marketing à la Carte project starts with a co-built roadmap, aligned with your global objectives and translated into local, results-oriented initiatives. We combine strategic input and operational execution to activate the right mix of actions, from thought leadership and customer insights to lead generation and sales team support. Beyond visibility, the objective is clear: spark qualified conversations, support business development, and deliver tangible commercial outcomes across your European target markets.
In-Person Events
Create high-impact events and experiences to connect directly with your audience through formats like Seminar Series, Roadshows, Conferences, and Lunch & Learn sessions. These events are designed to position your brand, spark conversations, and build lasting relationships with key stakeholders.
Market Intelligence & Voice of Customer
Guide your go-to-market decisions with insights from the field. We gather and analyze feedback from experts and Key Opinion Leaders in the field, conduct strategic market studies, and benchmark your positioning, to refine your messaging, prioritize actions, and align with evolving customer needs.
Strategic Execution & Local Activation
Act as your marketing team in Europe, driving coordination, campaign planning, content adaptation, and outreach enablement. We support your business development teams with account mapping, event preparation, and local execution, ensuring that strategy translates into visible, measurable commercial impact.
From Awareness to Qualified Engagement
Marketing à la Carte combines strategic thinking and operational power to give your brand visibility where it matters, and transform that visibility into meaningful business conversations.
Whether you’re entering a new market, supporting a launch, or reactivating your brand in key regions, this offer helps you select and execute the right actions to support your commercial goals.
Every project starts with a co-built plan, ensuring relevance and coordination across all activities. Our team takes care of execution, and delivers concrete outputs that fuel your business development engine.
Deliverables (Depending on Selected Actions):
- Brand Awareness Roadmap: A structured plan of recommended actions
- Event Report: Key insights and next steps from in-person activities
- Market Intelligence Report: Ecosystem insights and strategic recommendations
- Go-to-Market Input Deck: Summary of learnings feeding GTM strategy
- Content Assets: Messaging, articles, LinkedIn content, customer stories
Success Story
Driving Visibility and Commercial Traction for a US CDMO in the European Market
Client description
A leading US-based CDMO specialized in nucleic acid synthesis and mRNA capping technologies. The company supports therapeutic, vaccine, diagnostic, and biopharma programs worldwide, and is known for its technical leadership and customized solutions.
- Challenge
To accelerate its expansion in Europe, the company needed to increase brand visibility, engage scientific and commercial stakeholders, and better understand customer expectations across a fragmented and highly competitive landscape. In parallel, the newly established European sales team required structured support, market intelligence, and qualified opportunities to kickstart their business development efforts.
- Insights
Novoptim designed and delivered a tailored marketing program combining strategic insights, customer engagement, and field activation. This included a six-city seminar series across major biotech hubs, Voice of Customer interviews to refine buyer personas, and targeted market analysis to guide messaging. Lead nurturing was supported through marketing automation, while Lunch & Learns and key conferences strengthened local presence and commercial traction.
- Outcome
- The six-city seminar series attracted 245 registrants and 149 in-person participants, generating $7.2M in qualified sales opportunities
- Significantly boosted brand visibility and positioning in the European mRNA and CDMO landscape
- Delivered persona-based content, leads, and messaging to accelerate new sales team activation
- Identified priority segments and buying triggers to guide future campaigns and field engagement
How we can help you
Market Compass
Capture the European market with strategic insights and clear priorities, translated into a focused action plan
Kickstarter
Build a robust MQL pipeline with operational marketing and customized campaigns
Pipeline Builder
Convert MQLs into SQLs through personalized inside sales engagement strategies
Growth Accelerator
Drive revenue growth with advanced sales strategies and account management
People you can trust, expertise you can count on
Meet the team behind our science-driven strategies and hands-on execution across the European life science landscape.
