OUR SERVICES

DEVELOPMENT PHASE

Companies in the development phase have a first generation product/service platform and need to access the market to generate revenues. At this stage it is crucial to effectively access the right market with the right product. Success is essential, yet resources are often limited.
Making the most of all opportunities for entry into the target market is essential - the options are numerous - and an experienced team is a necessity. Novoptim provides the experience together with tactical planning and implementation skills needed to drive a successful market introduction.

Strategic marketing

Define the marketing plan
Define product positioning
Develop sales tools
Identify key congresses and trade shows
Generate target customer list
Assess next market segment opportunity
Assess opportunities for geographical expansion, outside of the European region

Business development

Support for partnering
Identify and contact potential business partners
Identify and contact Early Access references
Assist in negotiation and closing of deals

Practical Sales development

Generate and grow leads pipeline
Support in initial sales
Set up distribution channels
Recruit and train sales force
Generate sales reporting tools and customer database
Establish/maintain reference sites
Develop customer care plan