OUR SERVICES

CONCEPT PHASE

Having developed a business plan, including a proof of concept for the new technology, a company now faces the next challenge: transferring concept to commercial product and raising the necessary additional funds to make this step. Expertise within Novoptim will help develop a clear understanding of the target market, the financial potential and the customer needs. Your company will have strong arguments towards potential investors, a sound business strategy - and avoid the trap of spending resources on developing features that have no benefit to the end user.

Competent strategic marketing

• Define the value proposition
• Select priority markets
• Define product/market mix
• Specify the business model
• Define product offering and market entry model

Effective business development

• Validate the business strategy
• Survey key opinion leaders in priority markets
• Feedback on product specifications and offers
• Support for partnering. Identify and contact potential business partners and references
• Assist in negotiation and closing of deals