CONTACTOUR CLIENTS
BUSINESS DEVELOPMENT CASE STUDIES
Client :
a European company developing an innovative technology platform
Company status :
development phase
Client situation :
priority markets and applications had been identified for a generic platform. An Early Access Program had been planned to introduce the technology to the pharmaceutical market and receive feedback from users to adapt the final product design prior to commercial launch.
Novoptim contribution :
Novoptim assisted in development and implementation of the introduction strategy. This included selecting the most appropriate European candidates for the programs, initiating contacts and building relationships within the pharmaceutical accounts. Novoptim then developed and implemented the marketing activity plan for presentation of the technology at major drug discovery events.
Key achievements :
This work resulted in the successful conclusion of an Early Access Program and a pipeline of 30 prospects prior to launch.
Client :
A European Biotech company with a proprietary innovative technology in genomics
Company status :
development phase
Client situation :
The client had established a strong position through its proprietary technology and has established several deals with major players in the market place. The client has expressed the need to explore niche markets for its technology where he believes the technology could be further expanded.
Novoptim contribution :
Based on the preliminary success with an application in its home market, Novoptim evaluated the European market potential for the targeted application. The goal was to understand market dynamics, identify opinion leaders and design an action plan to introduce the technology into the scientific community in order to reach market acceptance.
Key achievements :
Specific recommendations and list of key contacts for the European market in the specific application with a stepwise action plan and milestones to be implemented as products become available.
